Umbrella Licensing allows for many movies to be shown during the license period, typically 1 year. Corporations make deals with individual studios for the use of their property and act as the intermediary to pass on the rights. The companies have different lists of what movie studios their umbrella license covers. These lists should be compared side-by-side when making a decision. Considerations are how many major versus minor studios are on the lists and if any of the studios have closed in the past few years. In general, Movie Licensing USA tends to cost more, but they have more major studios on their list. In both cases, the cost for the license is based on either community population or number of registered patrons or students. Movie Licensing USA part of Swank . Motion Picture Licensing Corporation
MPLC Annual fee is $325 for a senior center.
https://www.ncoa.org/national-institute-of-senior-centers/nisc-member-resources/movie-license
https://www.ncoa.org/wp-content/uploads/MPLC-2017-NCOA_NISC-Brochure-Application.pdf
(senior center application)
https://www.mplc.org
(license)
http://library.mplc.org/wp-content/uploads/2016/12/Public-Libraries-Producer-List.pdf
Full Licensing is paying a full licensing fee for a specific movie per showing. This is done by contacting individual studios or through companies that act as intermediaries. Prices for licensing one movie at a time usually runs in the hundreds of dollars. This is expensive if showing several films over the year, but it does have benefits. Full licensing allows for full advertising rights to use the name of the movie and the image of the movie poster in any marketing medium. The licensing corporations also provide a copy of the film. Swank Motion Pictures